Vice-President of Toyota-Doug Murta: Scion is still a youth brand

General Director of Toyota in North America Jim Lentz has an interesting information about the car Scion. According to him, the car Scion can become popular on the market only if the company will create the car on the C type platform (premium small-displacement cars). A platform for such cars as Yaris and other compact cars. However, it seems this is only his opinion, which is frowned upon by the group. The Vice President Doug Murta argued to him regarding it According to him, innovation will continue to prepare specifically for young people and the should not "adjust" its needs for more affluent customers. In addition, in the near future, Jim Lentz is simply not able to influence to the policy of the company in this manner. He can act, relying only on the long term perspective. By the way, the company plans to release three new versions of the Scion during following three years. The first will be available in 2015, at the New York Auto Show (April).The brand plans to achieve an annual sales rate of 100000 cars. However, it is unlikely that this goal will be realized in the near future. As for the previous 10 months of this year, the company sold 50258 cars (at 14.8% less than in 2013).

Toyota presented new system of led lighting: Led Array AHS

According to the official statistics, about 70% of traffic accidents involving pedestrians occurred at night, in poor visibility, when drivers don't notice people next to the road or even on the road. Many manufacturers are beginning to move to the innovative optics that can cover as much of the roadway as possible. Today the press-service of the Japanese brand Toyota officially announced an advanced led optics LED Array Adaptive High Beam System (LED Array AHS) new generation that already in 2015, will be used for some of the models. Toyota noted that the new generation of LED Array AHS has a new array of LEDs and provides a greater range of coverage over all previous ones. New headlight head light LED Array AHS uses several independently controlled LEDs, arranged in a horizontal line, which provides a wide range of illumination. System LED is equipped with a stationary video camera AHS Array that receives information and is able to increase or decrease the individual LEDs. This will ensure the maximum coverage. The new system will allow to see the driver passes, a pedestrian and other unexpected obstacles. In addition, the new system of led lighting Toyota LED Array AHS is able to adapt the light power depending on the road conditions. For example, in the city the lights will not illuminate too wide space, and at the check-out at the suburban Highway driver will see "wider and clearer".

Toyota introduced its funny concept Sienna SpongeBob

Automaker Toyota has teamed up with Nickelodeon to create no-ordinary thematic concept Sienna Sponge Bob, which was presented at the auto show in Los Angeles.

The new version of the Sienna combines two colors such as: blue and yellow. Moreover, on the windshield of a massive Sponge Bob's face, which closes the whole review. The concept is also complemented with the masked Superhero Incredibubble ", which creates the real bubbles.

A rare style can be seen in the salon too. In particular, the multi-colored seats and steering wheel are very impressive. The ceiling is painted in the blue color of the sky, and the ground reminds us the sand. According to the Vice-President of Toyota marketing Jack Hollis, new car created for fan and the people who travel with their family. The car can accommodate up to 8 people.

After the debut in Los Angeles, the novelty will participate on a promotional “tour movie: Sponge Bob the sponge out of the water".

Toyota revealed its hydrogen electric Mirai

Toyota officially showed its first serial car that runs on hydrogen. Four-door sedan called Mirai will go on sale in most countries of the world already in 2015. The first novelty will get Japan and then, as infrastructure grows, it will be offered in the United States and Europe. The predecessor of Toyota Mirai is last year's concept FCV, the production version had inherited a lot of features. Heart of hydrogen electric Mirai became the 136-horsepowerelectric motor, which supplies energy to the hydrogen-driven converter. One filling of gas under the pressure of 70 Mpa can be used for 480 km run, and the process of filling the tank will take less than five minutes.

However, there aren’t many hydrogen refueling stations even in Japan and in the United States too. Toyota and Air Liquide plans to open a network of 12 STATIONS on the North-East of the United States simultaneously with the beginning of sales of Mirai.

In Japan, a revolutionary new product will cost about 7 million yen, and in the United States it will cost about 60000 dollars, in Europe the price will be equal to 48000 Euro.